Main Description
Womanity is the title of the monthly free-press magazine published by “101 Hair Avenue” hair and beauty salon. The client asked me to design the logo as well as the designing style - identity of the magazine.
Analyzing the concept
The name womanity refers to female humanity; an exceedingly large group of women. The idea for designing the logo derives from the combination of two characteristics; simple and sharp line art letters, and complex but yet with a smart and well balanced relationship between them. Just like picturing a human’s mind!
The main subject of the first issue is about hair and hair styling though the ages starting from ancient Greece to Roman empire and continues through the middle ages and renaissance to reach our times. The concept in every era was about creating a logo and combining line art technique with pictures. Also, the gold print method combined with black and white pictures was used to extend the importance given in hair styling in all periods of human’s cultural and social evolution.
On the cover a very provocative picture was used to prepare readers for an almost extreme journey through the years.
